Audacy Selects Sounder as Official Brand Safety Partner, Providing Verified Data Intelligence to Advertisers
We're thrilled to announce our new partnership with Audacy. The leading audio publisher will use Sounder's brand safety solution to ensure advertisers can confidently purchase ads across Audacy's expansive catalog.
Audacy is one of the largest multi-platform audio content and entertainment companies in the world, featuring the best collection of local music, news, and sports brands. Their catalog includes popular podcast producers such as Cadence13, Pineapple Street Studios and 2400Sports.
With this partnership, Audacy will leverage Sounder’s Audio Data Cloud and its best-in-class brand safety solution to ensure advertisers can invest in Audacy's vast catalog—reaching 200M+ listeners per month and 2B+ podcast downloads a year—with the confidence that their ads are placed in content that aligns with their brand’s values.
Currently, Sounder is the only technology company providing automated brand safety solutions that adhere to both IAB and GARM guidelines. Within these third party standards, advertisers can customize their ad placements to suit any brand's guidelines across key categories.
Here's what Audacy's Executive VP of Digital Sales, Ken Lagana said today:
"As high-profile brands continue to invest in podcasting at scale, they want to protect themselves just as they do in other forms of media. We chose to partner with Sounder because of their market-leading brand safety solutions, and to further build our commitment to providing advertisers with the tools they need to continue to drive podcast investment even higher.”
Learn more how brand safety and data solutions can help your audio business.