Doubling Down on Data: Sunsetting the Sounder Podcasting Platform
As I shared last week, what we’ve discovered through conversations with hundreds of industry stakeholders is that it’s a real challenge to have access to the data and insights required to make decisions and act. In response, we’re going to be focusing our attention on the biggest opportunity in audio: building data solutions for audio. We are hyper-focused on continuing to build out the world’s leading brand safety, brand suitability, and contextual targeting solutions for audio content.
In order to focus all of our effort on data solutions, we have decided to shut down the Sounder podcasting platform on January 31, 2023. All advertising solutions will stop operating a month earlier on December 31, 2022. Many of our largest creators will be moving to Spreaker, and we invite our creators to move there or to one any of the other high-quality hosting platforms available today. Throughout this transition process, our entire team is dedicated to helping ensure every creator on our hosting platform migrates to the right new host to continue growing their content. Please check out our FAQs to learn about next steps for your show and reach out to firstname.lastname@example.org if you have any additional concerns.
To the thousands of audio creators on the Sounder platform, THANK YOU. Your engagement, feedback, and support have made our products and services what they are today. We wish you the absolute best in continuing to build your audiences and refine your craft.